Constructive Capital. Intelligent Influence.
ADVOCATE STRATEGIC INVESTMENT (ASI) – Purposeful, principled shareholder activism.
Who is ASI?
Advocate Strategic Investment (ASI) is a privately owned Australian investment firm deploying proprietary capital into high-conviction opportunities across the ASX.
We specialise in Constructivist Shareholder Activism — a refined and strategic approach to unlocking value through collaboration, governance improvement, and operational influence.
ASI focuses primarily on ASX-listed micro- and nano-cap companies, while also taking selective positions in large-cap opportunities where meaningful engagement can create value for ASi.
Founded by Michael de Tocqueville, ASI believes that the most effective shareholder involvement begins with constructive dialogue and ends with value creation.
Where corporate value is obscured or under-realised, we take an active partnership role with boards and management to unlock growth potential — with clarity, commitment, and conviction.
Our approach is collaborative, research-driven, and selective — shaping outcomes without destabilising companies, driving long-term performance, and aligning the interests of all shareholders.
Legal Integrity
Transparent, compliant, and ethical in every engagement
Strategic Alignment
Transparent, compliant, and ethical in every engagement
Long‑Term Value
Unlocking sustainable performance, not short-term wins
Constructive Engagement
Driving outcomes through influence, not confrontation
Michael de Tocqueville
Founder & Chief Investment Officer
SA Fin, FAICD
Michael de Tocqueville is the founder of ASI and brings over 30 years of experience in wealth management, capital markets, and funds management.
Michael is recognised for his decisive, informed, and credible approach to constructivist shareholder activism — a strategic, research-driven style of engagement designed to unlock value and improve governance across ASX-listed companies.
As a certified sophisticated investor under the Corporations Act, Michael has successfully led engagements delivering:
• Strategic reform and operational improvements
• Enhanced board governance and accountability
• Shareholder-aligned value creation initiatives
His style blends commercial realism with legal acuity, grounded in a commitment to constructive, collaborative shareholder involvement. Michael’s leadership drives ASI’s focus on deploying proprietary capital into high-conviction opportunities — primarily in micro- and nano-caps, with selective positions in larger companies where meaningful influence can create outsized outcomes.