Sharpening performance through constructive engagement.

ADVOCATE  Strategic Investments (ASI)

Philosophy & Constructivist Activism.

Constructivist Activism: Collaborative, Not Confrontational.

ASI applies a constructivist activism framework: influencing outcomes without destabilising. Our philosophy is rooted in collaboration, engaging boards, executives, and stakeholders to deliver value on our investment.

Our Four-Step Framework:

  1. Deep Research — Proprietary screening + bottom-up analysis

  2. High-Conviction Investing — Concentrated, index-agnostic positions

  3. Strategic Engagement — Working directly with boards and executives

  4. Unlocking Value — Driving operational, governance, and capital structure improvements

Pillars of our Philosophy

Constructive Engagement

Constructive
engagement

We open conversations, not battles. Constructive doesn’t mean passive — it means purposeful and prepared.

Commercial Accountability

Commercial accountability

Companies must be measured by clear performance goals, not vague narratives. We push for strategic clarity and capital discipline.

Shareholder‑Led Governance

Shareholder‑led governance

Boards are agents of shareholders, not figureheads. We insist on real oversight, not box‑ticking governance.

What we stand for

At ASI, we don’t seek control. We seek clarity, performance, and accountability. That means engaging directly with management and boards to help companies unlock value — often where it has been long obscured or ignored.

Most importantly, we recognise that shareholders must act like owners. We see our role not as outsiders, but as engaged capital partners:

  • Articulating and advocating return‑driven strategies

  • Holding directors accountable to measurable performance

  • Working with management, not against them, when alignment is possible

Shareholders must be willing to speak clearly, act decisively, and remain commercially grounded — not adversarial by default.
— Michael de Tocqueville, Founder, ASI

Engagement Isn’t a Campaign.
It’s a Discipline.

We apply a measured, research-driven approach to shareholder engagement. From early, collaborative dialogue through to structured interventions when necessary, we act decisively but always with commercial logic and long-term value creation in mind.

Our strategy focuses on micro- and nano-cap opportunities, while taking selective positions in larger companies where constructive influence can drive meaningful performance improvements and unlock hidden value.