About ASI

Private Capital. Constructive Influence. Sustainable Outcomes.

Advocate Strategic Investment Pty Ltd (“ASI”) is a privately owned investment firm deploying proprietary capital into high-conviction opportunities across Australia’s listed and unlisted markets.

We combine constructive shareholder activism with evidence-based investing to unlock value, enhance governance, and generate sustainable long-term outcomes.

Founded by Michael de Tocqueville, ASI reflects his vision for deploying proprietary capital into high-conviction opportunities while advancing the philosophy of constructive shareholder activism. We are activist investors with a constructive edge selectively backing under-recognised companies where our strategic influence may make a measurable difference.

ASI’s Mission:

To deliver superior, risk-adjusted returns by combining deep research with constructive shareholder activism and collaborative engagement.

Key Highlights:

• Proprietary private capital — independence, alignment, speed

• Constructive engagement — working with boards, not against them

• Strategic influence — unlocking shareholder value

• Selective mandate — targeting high-potential ASX micro, nano, and mid-caps

• Research-driven conviction — outcomes, not noise